Did you know Black Friday is a the biggest shopping day of the whole year? Hundreds of millions of people are out shopping to get the best deals for the holiday season. Why not leverage that momentum and bring in some extra sales for your direct sales business? In my opinion, everyone who has a direct sales business should have a Black Friday sale. It’s crazy not to! With a little prep, a Black Friday sale is really easy to do and a great way to give back to your customers for all of their love and support throughout the year. Here are some quick tips to help you have a successful Black Friday sale for your direct sales business:
How Do I Have A Black Friday Sale And Still Enjoy The Holiday Weekend With Family?
If you are considering skipping a sale on Black Friday because you don’t want to work over the holiday weekend, don’t! I love spending the weekend with my family so I prep everything ahead of time and make it clear to my customers that this is an online thing. They email, text or call me with their orders and then, later in the week I go back through all of the messages, check the timestamps, and place their orders. I have found over the years that this makes the sale super easy for both me and my customers!
How Big Of A Discount Should I Give For My Black Friday Sale?
Black Friday is really the only time during the year that I personally offer a sale. I feel like my direct sales company is generous enough with monthly sales and flash sales throughout the year that I don’t really need to offer more. So for my Black Friday sale I like to really give back to my customers and offer a huge discount. I offer a 30% off, 25% off, and 20% off discount that is tiered throughout the day. I do give up part of my commission but I feel like it’s worth it to show my customers how much I appreciate their support throughout the year.
How Do I Make An Image For My Black Friday Sale?
I use an app called Canva to make my Black Friday Image. This app is (mostly) free and makes it super easy to create a custom image. I recommend keeping your Black Friday sale image super simple. Don’t make it complicated with a lot of words or people will just delete it. Everyone is busy this time of year so it’s really important that your sale image is very clearly laid out.
How Do I Reach My Direct Sales Customer on Black Friday?
It’s best to communicate with your customers in three different ways to ensure you reach everyone. I will be posting/sending out my Black Friday sale through my Facebook VIP group, text messages and email. To help keep things simple, I will be using the same image in all three places.
Sharing Your Black Friday Sale In Your Facebook VIP Group
If you don’t already have a Facebook VIP Group I highly recommend creating one. It’s really easy to do and a great place to interact with customers. Before Black Friday make sure you post about your VIP Group on your personal Facebook page asking customers to join your group. I don’t share my direct sales business on my personal page often but I do post this so customers who have become friends have the chance to join my VIP Group and see the sale.
Here is a sample of the verbiage I use in my post:
“If you’re a customer of mine, I’d love to add you to my VIP page! This is the time of
year where you don’t want to miss out!
Please comment below if you’d like me to add you.
Once you’re on the inside…feel free to add your friends who are also customers of
mine who may not see this post.
Have a wonderful week!
*** This is only for my customers, not consultants.***
A few days before Black Friday I will be posting my catalog link in my VIP group. This will give my customers time to prepare and it will also give them time to reach out to friends and family who may want to take advantage of my sale. For my Black Friday post in my Facebook VIP Group, I will be using Facebook’s scheduling feature to post my image. This is a built in Facebook feature that is super easy to use and makes it so you don’t have to worry about posting the day of.
Sharing Your Black Friday Sale Through Text Messages
I recently started using a text messaging app called Skipio and I have to tell you, it’s AMAZING! You don’t have to use a texting service to send out your Black Friday sale but if you have a lot of customers I highly recommend it. Last week in prep for Black Friday I sent out a text message with a picture I made in the Canva app letting my customers know that I will be having a sale. I asked them to opt-in by texting me back so I know they are interested in the sale. Just like in my Facebook VIP group, I will be texting out a message a few days before Black Friday with a link to my catalog. I have prepared my Black Friday text in advance with my image and that will be texted out to anyone who texted back.
Sharing Your Black Friday Sale Through Email Messages
When reaching out to my customers through email I will be using the same approach as I am with my VIP Group and Texting. I have an email program that makes it easy to email all of my customers at once but, if you don’t have a program you use, you can send out your Black Friday sale through your regular email. I will be emailing my catalog link a few days beforehand and my pre prepped email with the Black Friday image will be sent out for Black Friday.
When Should I Post My Black Friday Sale?
If you are having a traditional Black Friday sale, I suggest sending out the image on the morning of Thanksgiving. A lot of people like to plan their Black Friday purchases on Thanksgiving day and it lets customers know in advance that my biggest discount starts at midnight. If have decided to do your sale on Small Business Saturday or Cyber Monday and are using a discount scale similar to mine where the biggest discount is in the middle of the night, I suggest posting your image ahead of time. If you are just doing one discount amount for the entire day, posting the morning of works as well.
I hope these tips show you just how easy it is to have a Black Friday sale! Be sure to leave your comments below if you have any questions and I would love to hear what you’ve decided to do for your Black Friday sale!